If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

photo credit: Bobbie

Okay, disregard the tabloid, attention grabbing headline to the right.

And lets focus on some serious copywriting.

It’s been said that most good copywriters spend 50 to 80 percent of their time writing the headline. Wow, that seems to be an extraordinary amount of time for a few words. But those few words can make the difference between a mediocre ad and one that is a blockbuster seller.

Sometimes. One letter can make a huge difference. Which brings us back to the question of this post’s headline: Which Headline is Better?

Put Music in Your Life

or

Puts Music in Your Life

Watch the below video of Copywriter Trevor “Toe Cracker” Crook to find out.

You Should Also Check Out This Post:

• Where to get Psychological Triggers for free
• SEO Book's Rank Checker Tool
• Thinking about vlogging? You can do it cheaply. Just ask Sarah.
• Reasons to Use Google Docs to Publish to Your Blog
• I'm going to PodCamp Ohio. Are you?

More Active Posts:

• How to embed QuickTime video's into your WordPress Blog (5)
• Sexy blogging (3)
• Focus on a few websites to turn the internet buck (2)
• Reasons to Use Google Docs to Publish to Your Blog (2)
• Welcome to SemiProBlogging (1)
• SEO videos on YouTube (1)
• What a great photo! Can I use it for my blog? (1)
• Tip for Google AdWords Advertisers (1)
• For higher click throughs, match your AdSense and blog link colors (1)
• Speed up your Flickr/Creative Commons Photo Search with Photo Dropper Plugin (1)