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Type in the word SEO (which is short for Search Engine Optimization) in the search field of YouTube, and you’ll get 10,500 results (as of today). Certainly, there will be more out there.
Here at SemiProBlogging, we believe in continual learning. And what better way to learn than by watching instructional videos. Thus, with this post we are starting our Learning SEO by YouTube series. We will comb the YouTube archives and post those videos that we find helpful.
The first video is an MSNBC interview of Network Solutions Senior Vice President Stephanie Leffler regarding SEO for beginners. Enjoy and learn.
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Hi. My name is Alvin. The picture you see is me with my lovely daughter, who along with my son, are the reasons I'm a semi-pro blogger. Semi-Pro because I don't make a full time living by blogging. I have a full time job (which I love by the way), and I blog to
Stephanie Leffler was unimpressive in this interview and she gave very little information on SEO and the little that she did give was either plain wrong or under explained.
1- I don’t think that links to your site are that important anymore. The Sploggers exploited that weakness in the Search Engine algorithms and created software that goes around posting nonsensical comments in blogs complete with links back to a certain site. I think Google has moved past this outdated mode of ranking pages. If there is some value to it still then it is from having links to your site from RELATED sites.
2 - I rarely give reciprocal links despite receiving requests to do so all the time. I think others are unlikely to do so as well.
3 - Metatags were also exploited years ago and I don’t think Google gives them much weight anymore.
4 - Yoohoo Stephanie, here’s what you should have said - to get a good ranking you need to find the search terms that people are searching for and introduce those keywords on your site. So you need a good ranking for the several different searches that people use to find your site. Only one number 1 ranking isn’t very spectacular if no one is searching for “banana fried turtlenecks.”
5 - She should have talked about the here today gone tomorrow ranking of search terms of blogs. The blog format results in a temporary high ranking that is often here today but gone tomorrow. I’ll explore that more in one of my posts on e-booknow.com/blog