Copyblogger

Self described reformed attorney Brian Clark runs copyblogger.com, which translates copywriting techniques to writing compelling copy for blogs. Why is this an important blog? The answer is found in the about page:

What’s the missing ingredient that prevents most people from successfully marketing online?

Copywriting skills.

Content drives the Internet, and the quality of your writing will determine not only how well your site converts visitors into sales, but also how well you rank in search engines and how many links you get.

Now that blogging has become the smartest strategy for growing an authoritative web site, it’s your copywriting skills that will set you apart and help you succeed.

So there it is. Quality writing converts visitors into customers AND  (more importantly) helps you rank higher with search engines AND helps in getting people to link to your site. And that is the name of the game. Getting traffic to your site. Traffic that stays on your site. And traffic that links to your site. And the absolute best way to get that traffic is to write quality posts. And copyblogger is the site to help you in your writing.

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