AdSense Color So you have a blog and you pasted some Google AdSense ads on your blogs. When you did so, did you just accept Google’s default color scheme which don’t match your blog’s link color?

Well if so, you may be leaving money on the table.

Why?

Because, Google AdSense links that match the colors of your blog’s link tend to perform better than those that don’t match. While I don’t have scientific evidence to back this up, there tends to be a consensus out there regarding this advice.

Great you say. So what differentiates this particular post with those of the multitude of other similar posts. Here, I’ll show you how to match colors.

Let’s take my blog Instantly Iconic as an example. There, my blog links and AdSense links are orange.

As with my other blogs, I use WordPress as the platform to run the site. So this example will be WordPress centric. The directions for other platforms should be similar.

The first thing you should do is determine the color code for your blog’s links. To do so, goto your WordPress Dashboard and select the Presentation > Theme Editor tabs.

Presentation > Theme Editor

Next, look for a file called style.css. In your list, it may be displayed as something different such as “stylesheet”, but the actual name of the file should be style.css.

I usually search for the word “hover” or “visited” because these words are typically associated with hyperlinks. [Note: I am not a programmer by any means, I'm just a simple attorney. So please forgive the lack of precise technical jargon. But if you're reading this, that might be a good thing.] Once you find one of those words, you should be close to the link color code section.

In my blog, I found it associated with the following code:

/*—:[ global elements ]:—*/

a { color: #e1771e; text-decoration: underline; }

a:visited { color: #e1771e; text-decoration: underline; }

a:hover { color: #0060ff; text-decoration: underline; }

a img { border: none; }

When you look at the code, look for the word “color” followed by a six character alphanumeric code. In this case, it is e1771e. The other code, 0060ff, is the color when your pointer hovers over the hyperlink.

Now that you have the code, go into your AdSense account. Type in the code in the “title” and “URL” fields.

Palettes

As you type in the information, Google AdSense will display the color that you typed in. Hopefully, if you got the code right, the AdSense link color and your blog’s link color will match.

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