Perhaps the best way to garner loyal readership is to write about a niche that you love. The New York Times recently wrote about how the cosmetics industry has come around to embracing and courting beauty bloggers by offering them free products and trips.

The same bloggers who once begged for samples are now being sent the latest lip glosses and perfumes, all the free makeup they want and, in some cases, what many beauty editors commonly refer to as swag — luxurious presents to keep them happy, like designer purses or all-expenses-paid trips to Paris.

Of course, the cosmetics companies don’t lavish these gifts on all beauty blogger. Readership and influence will determine what bloggers get what. So the moral is: write quality posts, get loyal readers, then reap the rewards.

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