Second, I am not partnered with or an affiliate of the guys that provide the book for free. I don’t link directly to the book because they took the time to put together a list of excellent recourses and I didn’t want to bypass that excellent list.

So anyways, first go to the Sale page at Seminar.org. Scroll down to see the link for a free copy of Joe Sugarman’s “Psychological Triggers: How to Take Complete Control of Your Prospects Mind– and Influence Them to Buy What You’re Selling”.

So who is Joe Sugarman? Well he’s perhaps one of the top three copywriters in the world. He’s known for introducing to the world the sunglasses Blu Blockers. And he’s an excellent writer of the art of copywriting and selling. And you would be a fool not to at least check out what he has to say. Below are links to books by Joe Sugarman. By all means, feel free to buy from those links.

ShareThis

photo credit: Bobbie

Okay, disregard the tabloid, attention grabbing headline to the right.

And lets focus on some serious copywriting.

It’s been said that most good copywriters spend 50 to 80 percent of their time writing the headline. Wow, that seems to be an extraordinary amount of time for a few words. But those few words can make the difference between a mediocre ad and one that is a blockbuster seller.

Sometimes. One letter can make a huge difference. Which brings us back to the question of this post’s headline: Which Headline is Better?

Put Music in Your Life

or

Puts Music in Your Life

Watch the below video of Copywriter Trevor “Toe Cracker” Crook to find out.

ShareThis

Self described reformed attorney Brian Clark runs copyblogger.com, which translates copywriting techniques to writing compelling copy for blogs. Why is this an important blog? The answer is found in the about page:

What’s the missing ingredient that prevents most people from successfully marketing online?

Copywriting skills.

Content drives the Internet, and the quality of your writing will determine not only how well your site converts visitors into sales, but also how well you rank in search engines and how many links you get.

Now that blogging has become the smartest strategy for growing an authoritative web site, it’s your copywriting skills that will set you apart and help you succeed.

So there it is. Quality writing converts visitors into customers AND  (more importantly) helps you rank higher with search engines AND helps in getting people to link to your site. And that is the name of the game. Getting traffic to your site. Traffic that stays on your site. And traffic that links to your site. And the absolute best way to get that traffic is to write quality posts. And copyblogger is the site to help you in your writing.

ShareThis